ADKAR Framework
Prosci's change model: Awareness, Desire, Knowledge, Ability, Reinforcement. Describes the five building blocks an individual needs to change successfully.
CN uses the principles, not the template. Applied to specific people in specific contexts, not as a checklist.
Adoption rate Metric
The proportion of affected people actively using the new way of working. Measured at go-live, month 3, month 6 and month 12.
Go-live adoption is the wrong metric. Month 12 adoption is the right one.
Burning platform Concept
The case for change — the reason why staying the same is more dangerous than changing. Must be genuine and evidenced, not manufactured urgency.
If people do not believe the burning platform is real, the change will not happen.
Change fatigue Concept
The exhaustion and resistance that accumulates when an organisation runs too many change programmes simultaneously, or consecutive programmes with insufficient time between them.
Real. Often underestimated. The diagnostic should identify it before the programme starts.
Change champion Role
A person from within the affected teams who advocates for the change, acts as a point of contact and provides feedback to the programme team.
Only effective if champions are genuinely influential — not just volunteers. Must be enabled, not just informed.
Corridor moment CN term
The informal conversation — in the corridor, before a meeting, over coffee — where the real decision about whether to adopt a change is made. Not captured in the communications plan.
This is what CN designs for specifically. It is where most change programmes fail.
Embedding Phase
The period after go-live when the new way of working must become habitual. The programme is still active. Reversion is still possible and likely without deliberate effort.
The most neglected phase. Most programmes stand down here. CN stays through it.
Informal network Concept
The unofficial influence structure within an organisation — the people whose opinion shapes what others think, regardless of their formal seniority.
Mapping informal networks is part of CN discovery. The informal leader whose view shapes forty people is more important than the manager who manages ten.
Manager enablement CN term
Preparing managers to handle specific conversations their teams will have — not just briefing them on what is changing. Includes scripts, Q&As and coaching for the corridor moment.
Distinct from a manager briefing. Most change programmes do briefings. CN does enablement.
Resistance Concept
Opposition to change — active or passive. Always present. Not a problem to be managed but information to be understood. Resistance tells you what the change is asking people to give up.
People resist for entirely understandable reasons. The diagnostic identifies them. The programme addresses them specifically.
Readiness assessment Activity
A structured evaluation of whether the organisation is ready to go live with a change. Covers technical readiness, people readiness and process readiness.
Go-live should be earned, not assumed. A programme that goes live before it is ready will revert.
Reversion Risk
The drift back to the old way of working after a change programme closes. The most common cause of benefit shortfall. Accelerates when the formal programme structure is removed.
Designing against reversion is different from designing for go-live. Both matter.