"Whose opinion does [name] defer to when the room goes quiet?"
"Who gave us the most names when we asked who we should talk to?"
"Who in this organisation would people follow into resistance — and who into adoption?"
"Where is the uncertain majority, and what will tip them?"
"Who are we most worried about — and why?"
The full guide covers the complete session methodology, how to build and sequence the activities, what the outputs mean and how to use them, and specifically what to do when the session goes in a direction you did not expect.